You finally pulled the trigger and purchased a quarter page ad in a local newspaper or activated that Google AdWords account that has been dormant for months. You are bold and determined to get your brand seen by more eyeballs. Bravo. But let’s back up a bit. What’s the hook? What are you
A few years ago, a businessperson once told me, you are either making money or losing money. It’s a rather simple statement that made me question day-to-day tasks as well as our long-term strategy for growing the business. Building a better brand foundation means consistency, continuity and clarity across all channels. We use
We’ve all heard about the wisdom of crowds, from Wikipedia to an entire industry of television voting shows attempting to prove the theory. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn’t have had on their own.